By Thomas J. Lee
Half the things you take for granted wouldn't exist if it were not for someone's deep, consuming passion for them in the beginning.
The things wouldn't be, for the simple reason that no one had the zeal or enthusiasm to create them. Their invention or discovery required passion. The passion was much more important than any immediate potential for profit. Of course, someone else would eventually find a way to scale and monetize them, otherwise they wouldn't be widespread today. But the passion had to be there from the start, or there would be nothing to scale and monetize.
- You wouldn't have Gmail, for one thing. Far from a grand corporate strategy, Gmail was a sidebar, the passion of one Google programmer by the name of Paul Buchheit, who wrote the code for it in his spare time.
- You wouldn't have iPhones or iPads or iTunes. Steve Jobs spoke frequently about the importance of bringing passion to new products, and it showed. "The only way to do great work is to love what you're doing," he often said.
- You wouldn't have icons, a cursor, and a mouse on your computer. They were the products of Alan Kay, Norman Cox, and other creative, driven engineers at Xerox's Palo Alto Research Center (PARC). These guys quietly but passionately made computers friendly to the rest of us.
- You wouldn't have your choice of fonts and you wouldn't have WYSIWYG, either. In the early days of computing, every computer screen looked alike. The font was a weird, glowing, monospaced, 8-pixel techno thing. It was Jobs, again, whose passion for typography led to your choice of Trebuchet or Verdana or a hundred other fonts, and it was a Reed College professor, Robert Palladino, whose passion for fonts inspired the young Jobs. The engineers at PARC added WYSIWYG.
- You wouldn't have a million apps to choose from, though with no thanks to Jobs on this one. It was Apple board member Art Levinson who was so passionate about mobile applications for the iPhone that he harangued Jobs to let independent developers take a crack at their own. Jobs was opposed to the idea. In just six or seven years, the apps industry has exploded to $27 billion.
- You wouldn't have Facebook. Recall that it was developed by Harvard undergraduates working late at night in their dorm rooms, not to make money but to meet girls.
And all that is just passion around computers!
We could talk about the passion that Jon Stewart and Bill O'Reilly bring to their television commentaries, or the passion that BMW engineers bring to each new model, or the passion that environmentalists bring to saving a species like the bald eagle, or the passion that Rotary International volunteers bring to the fight against polio in developing countries.
We could talk about the passion of the United States SEALS, or of the Grateful Dead and their fans, or of the Tea Party, or of local first responders, or of the Metropolitan Opera, or of medical researchers, or of the Harley-Davidson Owners Group (HOG), or of the long-suffering Chicago Cubs fans who have gone a hundred-plus years without a World Series championship, or your own son or daughter's passion for a science fair or soccer game or merit badge or homecoming dance.
We could go on and on. Wherever you look, you find that passion is central, not peripheral, to creative human endeavor. It is at the core of your uniqueness, your soulful individuality. It is who all of us can be on our best day and want to be every day.
Is money involved? Don't be silly. Of course it is. People need to be paid and want to become rich if they can. Eventually, as in an IPO or a labor impasse or a shareholder revolt, money can dominate. But someone's burning passion—in combination with a laser-like focus, endless curiosity, and the courage that shows up as discipline, initiative and perseverance—must have been there from the beginning. It is what got them started and kept them going.
As we have argued before, these four things are the stuff of full, creative engagement in the workplace: focus, curiosity, passion, courage. With a culture of all four, organizations can accomplish just about anything. Organic growth will come naturally, almost inevitably. Without them, success is and always will be elusive.
Now it is an unfortunate fact of life that few companies are truly eager to do the work of nurturing them, and that is especially true of passion, what we call the engagement of the heart. Most companies choose instead to snuff out the passion that new employees bring to the workplace. They subject new ideas to the deadly routine of "devil's advocate." They delay things so much that people tire of offering new suggestions and solutions.
I attribute this instinct to Snapping Finger Syndrome, the tendency of so many managers to snap their fingers and insist on something. It's easy for them to rely on the authority of their position—the stick of their legal, official authority—to exert their will. It's more difficult to use the authority of their person—the carrot of their moral and exemplary authority—to reach people where they are and take them to a different place. The choice of stick over carrot may produce immediate, short-term results, but it is often at the expense of cultural sclerosis.
As a result, in many industries what you commonly see are stagnation and resistance to real and sustainable change. What change you do see is usually concentrated in one or more of five incidental areas: (1) the introduction of a new technology such as ERP or CRM systems; (2) the reorganization or rearrangement of divisions and departments; (3) reductions in force that leave everyone trying to do more with less; (4) the roll-out of new programs with attendant bells and whistles; and (5) the acquisition of other companies or the spin-off or sale of business units. Together we refer to these as the Small Five, not because they are small in scope (an ERP can be huge, for example) but because all five are small diversions and distractions, and because none of the five offers real, organic growth. None is the horsepower that takes a company to a bigger, better, brighter tomorrow on its own.
Let's assume you want to be different. You want organic growth, and you appreciate the importance of focus, curiosity, passion, and courage. In particular, and in whatever role you have, you want to instill more passion in the culture. Where do you begin?
Here are just a few things you can do. With a little brainstorming you'll be able to add to this list. Ask yourself: How many of these things do you and your peers make a habit of?
- Show your own passion for the things that matter. Do that by talking about the things that matter, by thinking out loud about them, by drawing pictures of them on the white board for all to see, and by finding and sharing quotations and anecdotes that inspire.
- Make a deliberate effort to avoid playing devil's advocate. Instead, play angel's advocate. Stop trying to kill new ideas. Rather, treat them with loving care. Don't expect every new idea, or any new idea, to come with the gift wrap of perfection. Every new idea will be imperfect. But for heaven's sake have the good sense to savor it, to give it sunlight, to grow it.
- Favor creative collaboration over single-point control. Here we have a powerful example from Steve Jobs of what not to do. He was such a control freak that he terrorized people. As recounted by his biographer Walter Isaacson, his autocratic style drove good people away from Apple and kept good people from coming to it. Don't do that.
- Integrate your three voices—formal, semi-formal, and informal—and appreciate the importance of all four aspects of the robust credibility that leaders must cultivate: integrity, affinity, presence, and competence.
- Point to what is already working, and play on people's strengths. As any successful parent knows, a partly deserved compliment to a youngster is worth much more than a fully deserved complaint. People just naturally want to live up to high expectations. It begins with kids. Give them the gift of letting them live up to your expectations.
- Grow people, just as you want to grow the company. After all, companies are people, much more than they are processes, pipelines, products, and profits. Make decisions in such a way that the people on your team or in your unit become more tomorrow than they are today. Their growth in passion will pay your investment forward.
- Discover the power of servant leadership. If it has worked for organizations as diverse as the U.S. Marine Corps and the Ritz-Carlton, for Nordstrom and for Chick-fil-A, for a top-notch retailer like the Container Store and for a top-notch manufacturer like Toro, it can work for you and your organization. Besides, you'll discover things about yourself that will make you a better spouse and a better parent.
There are many other such strategies you can bring to bear on behalf of passion. We discuss them in our Master Class. Just click on the tab above for more information.
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