by Thomas J. Lee
For years now, many large organizations have devoted the time and money it takes to figuring out just what successful leadership looks like to them. They have carefully listed, described, and in some cases also determined the metrics and value of particular traits and activities they believe account for success as a leader.
I have looked over quite a few of these leadership competency frameworks, and to my thinking they come up short on a key variable: communication. Many of them reduce everything that goes into effective communication to a single, curt phrase. They define it in colorless, prosaic terms, and they gloss over the specific challenges, talent, and even the soulful sensitivity it demands. Astonishingly, some leadership competency frameworks ignore communication altogether. They don't even mention it.
Good communication is the very life energy of leadership. Take away communication, and leadership withers and dies. Leaders can accomplish nothing without clear, compelling, credible messages that inform, influence, inspire, and involve people.
Moreover, as most of us intuitively know, communication is far more than speeches and PowerPoint presentations. Many of the most important messages in an organization are unspoken, implicit, and behavioral. They reinforce or undermine what the leader is saying verbally. They are also commonly unintended, entirely inadvertent, and therefore unmanaged. Still, they are powerful. So if we are going to take communication seriously, we need to address the subject comprehensively.
Finally, as any self-aware leader fully understands, communication that energetically engages people around a coherent vision is very, very difficult. Many try; few succeed. If it were easy, there would be no such thing as Dilbert comics, and companies would routinely report employee engagement scores at levels they only dream of. The pervasive reality of mixed, muddled, and mute messages would be the exception rather than the rule.
For all these reasons, I am offering here a fuller list of competencies that together account for effective communication as the all-important energy of leadership. You should know that I am thinking mainly of leadership in the context of business, but my framework would probably apply just as well in a governmental agency, a nonprofit association, a fraternal organization, a political campaign, a sports team, or something like a museum or orchestra or military battalion.
You will notice that certain competencies on our list go well beyond conventional, verbal communication. That's because of something we have learned over and over in focus groups with rank and file employees.
These workers repeatedly told us that they derive important messages from what they observe and experience firsthand, and that they are constantly on the watch for clues to the sincerity or hypocrisy of their leaders. The old adage that actions speak louder than words is never truer than in leadership communication. So we treat these clues, these implicit messages, as very real communication, and we regard the ability to manage them as a competency itself.
I list the competencies by level—basic, intermediate, and advanced—reflecting not the hierarchy of leadership in an organization but rather the maturity and depth of leadership typically associated with a particular competency.
Regular readers will recall two convictions I have written about in the not-too-distnt past.
One, I argue that any organization needs good leadership up, down, and across its management, not just at the very top. Few have it. Most organizations need to develop solid collateral leadership in their secondary ranks of supervising authority: middle management and the front line.
Two, I assert that leaders cannot be perfect, and that we err in insisting on strict accountability for perfection. That's just unrealistic. So the framework that follows is an ideal. The closer you get to it the better. But don't be yourself up for falling short. We are all on a journey.
I welcome your comments; please address them to me at [email protected].
Basic Competencies
All leaders should demonstrate these basic competencies:
Nature of Leadership. Knowing how the work of leading and the work of managing resemble and differ from each other. Accepting the opportunity to both manage and lead as necessary. Seeing engagement as the deliverable or work product of leadership, and seeing alignment as the deliverable or work product of management. Choosing an appropriate style and determining the appropriate substance of communication for optimal engagement.
Value of Communication. Understanding and appreciating communication as the energy of leadership. Devoting the time and resources necessary to communicate the strategic vision, direction, priorities, and progress to that part (or whole) of the organization for which you are responsible.
Intellectual Patience. Regarding effective communication as a richly collaborative dialogue. Refraining from interrupting others and from multitasking while others are speaking. Making appropriate eye contact in conversation. Listening to other viewpoints before volunteering your own opinion to avoid intimidating or pressuring others into voicing a similar view.
Affirmative Listening. Listening with the sincere intention to learn and take action. Encouraging subordinates to speak up without fear of favor or reprisal. Granting good faith to people bearing a challenge to authority. Concentrating on what is being said even in chaotic circumstances.
Dignity and Respect. Conducting yourself with dignity in all circumstances. Acknowledging presence of others, even in passing. Initiating conversation whenever possible and appropriate. Showing respect for diverse viewpoints. Delivering unpleasant or unfortunate news with candor, dispatch, and sensitivity. Avoiding or objecting to humor at the expense of demographic minorities, underprivileged, or otherwise challenged people. Never ridiculing other people inside or outside the organization.
Balanced Temperament. Being slow to anger and quick to praise. Thinking carefully before reacting to bad news. Never blaming the messenger for the message. Demonstrating equanimity in the face of provocation. Maintaining composure in trying situations.
Ethical Compass. Speaking and behaving in accord with the organization's values and with commonly accepted norms of decency. Refusing to take shortcuts that compromise or appear to compromise ethical principles. Giving credit where credit is due, even when it is due to competitors or stakeholders with opposing priorities. Assuming more than your fair share of accountability when things go wrong.
Intermediate Competencies
Maturing leaders should increasingly demonstrate these intermediate competencies as well as all the basic competencies:
Immediate Relationships. Building, nurturing, and sustaining close working relationships with immediate colleagues and direct reports to ensure frequent, prompt, and candid feedback. Appreciating the courage required to speak truth to power. Receiving criticism as an opportunity to refine your style and enhance your impact as a leader.
Straight Talk. Favoring substantive straight talk over common "talk traps" that leaders often fall into: small talk, sunny talk, scare talk, sweet talk, smart talk, simple talk, song and dance talk, slick talk, snarky talk, or self talk. Showing confidence in the dedication and decency of the people in the organization by treating them as the colleagues they are and as fellow employees who, like any good leader, want the best for the organization.
Robust Credibility. Appreciating that the credibility of leadership is large because the commitment a leader asks of people is large. Embracing a threefold construct—the intersection of authentic trust, organic respect, and the bond of affinity—of credibility lest the flame of leadership begin to flicker.
Implicit Communication. Recognizing that many leadership messages are perceived by people as implicit and often inadvertent. Managing time, visible behaviors, day-to-day decisions, and other elements of the informal voice as important implicit communication that bears heavily on the judgments, perceptions, and conclusions of people. Recognizing that yours own day-to-day choices reveal your genuine priorities and are at the heart of leading with integrity and impact.
Presence and Accessibility. Appreciating importance of physical, intellectual, social, and emotional presence and accountability. Frequently making yourself visible and available to people for casual and spontaneous conversation. In group settings, making sure that large numbers of people can approach you.
Focused Inquiry and Dialogue. Initiating dialogue with stakeholders that brings attention to high-priority strategic issues. Asking creative questions to drive broadly collaborative thinking. Demonstrating receptivity to ideas from anyone. Listening patiently to diverse points of view. Freely giving credit to worthwhile ideas and observations regardless of their source.
Style and Substance. Understanding the differences between the work of leadership and the work of management, and seeing engagement as the deliverable of leadership and seeing alignment as the deliverable of management. Recognizing the differences in both style and substance between the kind of communication that works for leading people and the kind of communication that works for managing people.
Empathy with Constituents. Demonstrating keen sensitivity to the organization's impact on others. Assuming sincerity and decency of other people regardless of their place or orientation on issues. Eagerly soliciting feedback. Avoiding assumptions that marginalize and minimize others. Reaching out to offer support. Asking open, reflective questions. Allowing for silence to give people time to think deeply.
Servant Leadership. Searching out problems and opportunities to provide support or remove barriers to high performance. Regarding a leader's highest calling as service to others. Striving to serve more than to be served. Constantly looking for ways to enable people to perform better, to identify a rich future for themselves and the organization, and to make them feel better about themselves.
Advanced Competencies
Veteran leaders should demonstrate these advanced competencies as well as all the basic and intermediate competencies:
Healthy Culture. Nurturing a healthy culture of communication that prizes clear, credible, coherent, constructive, candid, civil, and concise discourse. Recognizing the importance of robust credibility requiring high degrees of trust, respect, and affinity as support for a leadership vision.
Inspiration. Regarding leadership not merely as influencing people to behave in a predetermined way, but as inspiring them to think for themselves and to act constructively on behalf of a central purpose without frequently consulting with management.
Visualizing the Future. Imagining a different, bigger, and better tomorrow. Describing the vision in colorful, visible terms that people can see and embrace. Avoiding clichés and boilerplate rhetoric that reduce the vision to banal platitudes.
Narrative, Metrics, and Metaphor. Constructing an overarching narrative for the organization that first identifies its unique principles and fundamental purpose, then charts a path to realizing those principles and purpose, and finally makes choices for their application. Using creative metaphors to convey the narrative with impact. Identifying metrics to measure progress. (Note: Financial gain is never part of the narrative's fundamental purpose and should not be a metric. It is rather a result that is necessary to sustain the fundamental purpose. Go deeper than material considerations here.)
Eloquence and Oratory. Being able to speak with confidence, grace, and clarity before sizable groups, both internal and external, especially under pressure. Responding to interruptions and antagonistic questions without losing composure.
Importance of Emotion. Appreciating affirmative emotion as conducive to change and action. Presenting a leadership agenda in terms of its emotional as well as its factual and rational appeal to people.
Humility and Self-Deprecation. Balancing your own dignity with humility and self-effacing tribute to others. Taking yourself and yours work with utmost seriousness but also occasionally laughing at yourself. Selectively and gently offering yourself as a case study in development.
Distribution and Inclusion. Recognizing that an organization of any appreciable size and complexity requires collateral leaders throughout. Eagerly sharing the role and responsibilities of leadership with others. Working to create a culture of inclusion. Remembering that your success depends on people more than their success depends on you.
Think of this as a working paper. I expect to modify it from time to time, so it may not be precisely the same when you check back weeks or months from now. Feel free to suggest any additions, deletions, or refinements. I will take all suggestions under serious consideration.
Coming on Monday
{Numbers} We Have the Data on Teamwork
Coming next Wednesday
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