We are on our annual study and renewal period through June 30. During this time we are reprising some of our favorite posts of the preceding twelve months. We'll return with all-new essays on Friday, July 1.
—TJL
by Thomas J. Lee
Many of us regard vision statements as the province of the CEO and the board of directors. That's only natural, as vision statements set forth an ideal future state for their entire enterprise.
But collateral leaders throughout the organization can use microvision statements to advance their own leadership, too. By microvision statement, we just mean a vision statement with a tight field of view. It paints a vivid picture of an ideal future for only a part of an organization.
Any leader at any level of any organization can use a microvision statement to describe an ideal future state for a subset of the enterprise, be it a division, a department, a team, even an individual—perhaps for the leader himself or herself.
Don't confuse microvision with micromanagement. Microvision is useful and conducive to leadership, and the best people on your team will generally appreciate the effort. Micromanagement—a manager's overbearing and distrustful meddling in the day-to-day work of individuals—is destructive and corrosive to leadership. The best people on your team will resent it.
Micro or macro, a good vision can be worth gold. While the worst vision statements are riddled with clichés and rhetorical flatulence, the best are noble, inspiring, even glorious. They are very, very powerful, too.
For one thing, a well-crafted vision statement brings everyone together on the same page, and it gives everyone a mental image of success. That imagery enables people to order their work around a crystal-clear picture that energizes and directs them. It's like having a compass, a battery pack, and a talking map all in one.
A good vision does more than that though. It gives you a means of testing your stated values against a picture of the future. Does your vision rest on the bedrock of your values as applied in the real world? It should. If it doesn't, then it's just counterfeit currency.
Moreover, a good vision lets you deduce the appropriate strategies and tactics that can make the vision a reality, and it inspires you and your colleagues to go to extraordinary lengths on its behalf. Finally, it serves as a useful landscape for milestones that help you measure and assess your progress.
To do and be all that, a vision must be specific to its business and social context. It must get beyond the boilerplate that so many organizations settle for. It must reach for the stars, but more than that, point to the North Star as a beacon. That is true for macrovision and microvision statements alike.
Microvision statements need not be florid or evocative, and they most certainly should not be replete with clichés, as many of their bigger siblings are. Indeed, these small-bore vision statements may not be narratives at all. They may come closer to a matrix, a little spreadsheet, or even a Gantt chart than to a descriptive narrative.
To begin thinking about a microvision for just a piece of the enterprise, take the bigger enterprise vision statement (the macrovision) and extract its essence. List its key phrases and translate them to real day-to-day work. Look for parallels here to the work you and your team do or can be doing. Then imagine, or envision, what the result of that work would be. Describe it in detail. Now give some thought to exactly how you and your team make it real. In other words, what does the enterprise vision become in your hands?
See? It's easier than you thought.
Before you go too far, make sure you understand the difference between a vision, a goal, and an objective. To borrow a metaphor from sports, the vision is tantamount to the visual image of players hoisting a trophy and parading down Main Street after winning the championship. In contrast, a goal is winning more games than the other team. The objective is winning today's game or even just scoring a point.
Now some of you may prefer a structure to the traditional narrative of a vision statement. That, too, is fine. Here's a structure you can use for a microvision.
On a single sheet of paper, draw a 3x3 matrix with each of the nine cells large enough for 25 to 35 words. Across the top, label the three columns with years. Choose the years that make sense for you and your team. Young people and mature organizations (trust me, that isn't the paradox it may appear to be) will want long-range years—say five, ten, and twenty years out. Older people and startups or turnaround companies will want short-range years—perhaps one, two, and three years out.
Down the left side, label the three rows Have, Do, and Be. Thus the top row captures what you or your team want to have (that you do not already have) by each of the years you listed. The middle row describes what you want to do or be doing (again, that you have not already done) by each year. The bottom row identifies who you want to be (that you are not yet) by each year.
Invest a lot of thought in this. Let it evolve. Give yourself permission to change it over time. As it does change, however, be sure to think critically about why you are changing it. Is it because you are growing? Because you have shrunk from your challenges? Because your interests have changed? Because other people have come into your personal life or joined your team at work? Because new opportunities have opened up?
One final point. Allow your vision, even a microvision, to be large. Let it be big. Let it be grand. That is what a vision should be and must be so that it can inspire. Small things are just small, but something big must be reckoned with. It demands to be.
Just be sure to do the work that follows, the work of bringing your vision down to earth. Give it legs. Then get on with the work of making it real.
Coming on Monday
The Special Problem That Intelligent People Have
Coming on Wednesday
© Copyright 2011 Arceil Leadership Ltd. All rights reserved.
