
Venue for Master Class: Communication for Leadership
“Communication is the real work of leadership,” says Harvard Business School dean Nitin Nohria. We emphatically agree.
We have been saying it for years: Successful leaders communicate their vision or concern or priority with clarity, with coherence, and with credibility. People know what the leaders think, what they feel, and what they believe. There is no doubt, no confusion, no vacillation.
Think of Ronald Reagan at the Berlin Wall. Think of Martin Luther King Jr. on the steps of the Lincoln Memorial. Think of Abraham Lincoln himself at Gettysburg. Think of Nelson Mandela emerging from 27 years of imprisonment. Think of England's legendary King Henry V, memorialized by Shakespeare, rallying his outnumbered and outgunned troops at Agincourt.
Think of any coach or teacher, any sibling or parent, any doctor or writer, any volunteer or political candidate, any manager or entrepreneur, anyone at all who influenced and ultimately inspired you to want something or do something or become something more.
Think of any influential, inspirational leader—at any time, in any place—and you will probably envision that leader in the act of speaking with conviction, clarity, and credibility.
Successful leaders communicate with whatever mechanism they can. They have a message they passionately believe in, and they speak it. Their message is one of aspiration, of need, of confidence. They describe, they declare, they demand. They cite examples. They tell stories. They ask questions, a litany of them, one after another on a single theme. They craft memorable aphorisms, little ditties, or clever quotations. They cajole. They persuade. They needle.
More importantly, they engage in dialogue—lots and lots of dialogue—and they repeat themselves over and over and over again.
Finally, and most importantly, they live their message. They are their message. They offer themselves as a working example of the leadership they preach. Their behavior and their decisions are part and parcel of their communication. They become their own first follower.
It's for this very reason—the fact that communication, both explicit and implicit, both verbal and non-verbal, sometimes even latent, is the real but difficult work of leadership—that we throw such a bright spotlight on communication in our Master Class workshops, and it is why we offer a system to ensure that your leadership messages are clear, compelling, and credible.
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Master Class: Communication for Servant Leadership is a sophisticated, high-level look at the real energy of leadership. Far from typical training, it delves deep into relationships: the live-wire connection that makes leadership possible. Appropriate for any experienced manager or executive, regardless of level, it will reawaken and reignite the leader in you.
What makes Master Class stand out?
First, it approaches leadership not as a position on the org chart, and not as a function of static traits, but as hard work that anyone with responsibility for the work of others should do. The hard work focuses on the clarity, credibility, and cogency of communication—its substance, its style and tone, its frequency, its practical applicability, and its stickiness, or memorability.
Second, Master Class recognizes communication as anything that conveys information or creates meaning for people. That includes many kinds of silent, or behavioral, communication, as well as conventional, verbal communication. It’s up to every manager to manage not just the messages he or she is sending, both spoken and silent, but also the metamessages that people are receiving. As any manager knows, they may or may not be the same.
Third, Master Class takes a close look at people engagement. If there is one thing that enables a company to define the future, it’s the full focus, curiosity, passion, and courage of employees. That's engagement, and it is NOT the same thing as alignment, morale, loyalty, or commitment. Engagement is the deliverable, or work product, of leadership. You must know how to cultivate and grow engagement if you are to lead people to a new and better tomorrow.
Fourth, Master Class introduces and explores the powerful concept of servant leadership: the doctrine that leaders lead best by serving first, as opposed to expecting to be served. We call it 5th Degree Leadership. Modeled on the late Robert K. Greenleaf's trailblazing work, Master Class broaches difficult challenges of empathy, humility, self-awareness, vulnerability, and more. We're no longer surprised that this chapter is among the most memorable and well-received of the entire session, even among technically trained managers such as engineers and scientists.
Fifth, Master Class shows the hidden differences between communication for the sake of managing people and communication for the sake of leading them. The two differ profoundly in terms of their purpose, their content, their style, and their tone, yet few leaders understand or appreciate it. Use the wrong kind of communication, and you get the wrong result. This is a common phenomenon in business, and it goes a long way toward explaining why so many change initiatives fall flat on their face.
Finally, Master Class is filled with case studies and practical examples that will rivet your attention. People tell us they remember our stories for years and years, and that they share the stories with friends, colleagues, and even relatives. One of the highest compliments we receive, and it comes to us surprisingly often, is that our course even helps families come closer together. That isn't our strategic intent, but we're glad to be of help.
Master Class is taught by Thomas J. Lee, an expert on leadership communication who has been working with companies of all sizes for more than twenty years. A former journalist and executive speechwriter, he has benchmarked nearly 30 major corporations for their best-practice secrets. He has spoken and taught throughout the United States, across Canada, and in a dozen other countries in Europe, South America, and Africa. He blogs at www.MindingGaps.com.
Master Class has been a staple of corporate training programs at many Fortune 500 companies. Now, on a trial basis, we are offering it by open enrollment. You can register by yourself, or you can sign up several of your colleagues as well, for a fast-paced, two-day immersion or for a three-day session with a special chapter on leadership for introverts.
We have seats available in Master Class sessions scheduled for the following dates:
- July 24-25, 2013 (two-day immersion)
- August 7-8, 2013 (two-day immersion)
- September 11-12, 2013 (two-day immersion)
- October 15-16, 2013 (two-day immersion)
- October 22-23-24, 2013 (three-day with a special unit on leadership for introverts)
In addition, we occasionally schedule executive briefings over breakfast to introduce the program to corporate executives. Reserve a place or two at the next breakfast by calling us at 650-464-1770.
All sessions (including the executive briefings) take place in a charming, old Tudor-style hotel in an affluent, lovely North Shore suburb of Chicago. It's as far-removed from a cookie-cutter chain hotel as you can imagine, and we have negotiated favorable lodging rates just for you. The site is easily accessible by car or commuter train from the Loop, and it is just 45 minutes from Chicago's O'Hare Airport or 60 minutes from Milwaukee's Mitchell Field. Registration for Master Class includes continental breakfast and lunch both days, so you'll have additional opportunities to get to know your peers at other organizations.
Take a moment to read this course description of Master Class. Then let us know (by emailing us directly at info@arceil.com or by telephoning us at 650-464-1770) how many places we should hold for you and on which dates.
The two-day Master Class immersion has these benefits:
Bottom Line Value. Research shows that between 2.1 and 2.5 percent of an organization’s revenue is lost to the active disengagement of people. That’s as much as $2.5 million for every $100 million of revenue, and it is just for active disengagement. (Passive disengagement is more pervasive and adds still more to the cost.) Recover it, and it goes straight to the bottom line. Few such professional-development programs pay for themselves so easily. This one clearly does.
Big Ideas, Big Impact. Leadership and management are two different things. So are engagement and alignment. The communication that drives leadership and engagement is different from that which drives management and alignment, too. Use the wrong one, and you get the wrong result. Master Class brings clarity and explanation to these critical distinctions. Executives will come to understand the importance of distributive leadership—after all, no one can be everywhere—and managers will learn why they must stand as collateral leaders of the enterprise.
Case Studies. We have scoured top-tier companies for best practices, and we bring them to you. You will see practical examples from companies like Harley-Davidson, Levi Strauss, Nordstrom, Starbucks, Hewlett-Packard, Lockheed Martin, BP/Amoco, Federal Express, and many others. You'll remember the vivid stories for years to come.
Analysis of Engagement. Master Class identifies five levels of engagement—creative engagement, active engagement, passive engagement, passive disengagement, and active disengagement—and then analyzes each for its consequences, behaviors, and antecedents.
Simple, Powerful Models. Our flagship models, the Rainbow and the GearBox, have been used by major companies to get a fix on their level of staff engagement. The Rainbow Model identifies unintended, and previously unnoticed, credibility gaps: mixed messages, muddled messages, mute messages. The GearBox serves as both a structure and a self-assessment tool at the intersection of strategy and employee engagement. We guarantee you will find them both enlightening.
Managing the Metamessage. Master Class acknowledges the obvious: what people hear you say isn't necessarily what you said. It's one thing to choose your words carefully, and you certainly should do that. But if you neglect to manage your implicit communication, you still have a problem, and you haven't begun to address it. We'll show you how you are communicating 24/7 through your semi-formal and informal voices as well as your formal voice.
Quantitative Data. Master Class presents hard, factual, quantitative data to explain the power and value of communication around business strategy. You and your managers will get facts and figures on change, trust, engagement and disengagement, perceptions of managers by employees, ROI, message clutter, employee frustrations, rumors, and so much more. Most importantly, we realize that data always tells a story. Discerning the stories in the data is critical.
Trust in Leadership. Remember trust? Everyone pays lip service to it, and yet compromises to trust are all too common. Surveys show that senior management teams routinely and dramatically overstate the level of trust in their organizations. For leaders, trust is the product of their personal and institutional honesty, their professional competence, their presence and accessibility, and the affinity that people on their teams perceive in terms of common interests, needs, and concerns.We'll show how tenuous all these factors can be, and what you can do about it.
Practical, Proven Strategies. We have distilled our teaching down to neat lists of strategies and tactics. They all make abundant good sense, but many of these strategies never occurred to managers beforehand. Master Class puts them in your hands.
Our alumni include executives and managers from top-tier companies whose products you see and use every day. Evaluations of these workshops are consistently high. After sitting in a class for two or three full days, more than 95 percent of participants recommend Master Class for their peers and superiors.
Here’s what past participants have said about Master Class:
“This was a top-notch program directly geared [to] the success of managers. It was a continuing education program among peers.”
—a senior manager of a Fortune 100 consumer-products company
“I have worked for this agency for 25 years, and I have never had a day of in-service training as valuable as today’s.”
—scientist, agency of the U.S. government
“Excellent presenter, measured pauses, superb, enthusiastic, thought-provoking, excellent material, first-rate, will definitely recommend.”
—a guest participant
“I have gone through a lot of leadership training. This is one of the two best. The other was at Carnegie Mellon, and this workshop is more applicable to my day-to-day work.”
—senior engineer, aerospace company
“Tom is terrific! Original, enthusiastic, motivating . . . the lessons are applicable, useful, and real.”
—senior manager for an international food and beverage company
Tuition for the two-day programs is just $1,695 per person (or $1,495 by the early-bird deadline, 30 days prior to a class); add $500 for a three-day session. Registrations are non-refundable but fully transferable to a later date or to a colleague. We offer substantial scholarships for schools, for non-profit organizations, and for small businesses and entrepreneurs. Also, be sure to ask about our attractive packages, which offer substantial discounts for groups of five or more registering at the same time (they may attend different sessions).
Call us (at 650-464-1770) or write to us (at info@arceil.com) to indicate your interest, and we'll get back to you right away. (Note that payment can only be made by credit card over the telephone, as our web presence is not yet secure.)