Venue for Master Class: Communication for Leadership
Over the years we have had success with our sophisticated Master Class: Communication for Leadership. Well-regarded companies such as Northwestern Mutual, Pfizer, Lockheed Martin, Amgen, and Anheuser-Busch—to name only a handful—have used this engaging learning experience to take their organizations to the next level.
What makes Master Class stand out? Powerful, practical models that make sense. An affirming emphasis on servant leadership. A recognition of implicit messages on workplace priorities. An exploration of cultural forces. Top it off with plenty of real examples and colorful stories of what really works. It's all rather extraordinary for a seminar on communication.
Now, on a trial basis, we are offering Master Class by open enrollment. You can register by yourself, or you can sign up several of your colleagues as well, for a fast-paced, one-day overview. We will cover the highlights of the two-day immersion and three-day comprehensive sessions, which we also plan to offer by open enrollment in the future. You will leave this one-day session with a better understanding of leadership, engagement, and the communication that drives them.
Our first open-enrollment one-day Master Class seminar will take place in Lake Forest, Illinois, on Tuesday, June 26, 2012. The site is easily accessible by car or commuter train, and it is just 30 minutes from Chicago's O'Hare Airport or 45 minutes from Milwaukee's Mitchell Field. We’ll start at 9 am (doors open for continental breakfast and mingling at 8 am), and we will wrap up at 5 pm.
Please take a moment to read this course description of Master Class. Then let us know (by emailing us directly at info@arceil.com or by telephoning us at 650-464-1770) how many places we should hold for you. This seminar will fill quickly, so you'll be smart to act quickly to secure your seats.
The one-day Master Class overview has these benefits:
Bottom Line Value. Research shows that between 2.1 and 2.5 percent of an organization’s revenue is lost to the active disengagement of people. That’s as much as $2.5 million for every $100 million of revenue, and it is just for active disengagement. (Passive disengagement is more pervasive and adds still more to the cost.) Recover it, and it goes straight to the bottom line. Few such training programs pay for themselves so easily. This one clearly does.
Big Ideas, Big Impact. Leadership and management are two different things. So are engagement and alignment. The communication that drives leadership and engagement is different from that which drives management and alignment, too. Use the wrong one, and you get the wrong result. Master Class brings clarity and explanation to these critical distinctions. Executives will come to understand the importance of distributive leadership—after all, no one can be everywhere—and managers will learn why they must stand as collateral leaders of the enterprise.
Case Studies. We have scoured top-tier companies for best practices, and we bring them to you. You will see practical examples from companies like Harley-Davidson, Levi Strauss, Nordstrom, Starbucks, Hewlett-Packard, Lockheed Martin, Federal Express, and many others. You'll remember the vivid stories for years to come.
Analysis of Engagement. Master Class identifies five levels of engagement—creative engagement, active engagement, passive engagement, passive disengagement, and active disengagement—and then analyzes each for its consequences, behaviors, and antecedents.
Quantitative Data. Master Class presents hard, factual, quantitative data to explain the power and value of communication around business strategy. You and your managers will get facts and figures on change, trust, engagement and disengagement, perceptions of managers by employees, ROI, message clutter, employee frustrations, rumors, and so much more.
5th Degree Leadership. Modeled on the late Robert K. Greenleaf's advocacy of servant leadership, Master Class broaches difficult challenges of visible purpose, visible conviction, visible risk, visible authenticity, visible empathy, visible respect, visible confidence, visible humility, visible self-awareness, and visible vulnerability. We're no longer surprised that this chapter is among the most memorable and well-received of the entire session, even among technically trained managers such as engineers and scientists.
Robust Credibility. For leaders, trust is only the beginning of a credible connection to people. Leaders must also nurture credibility through confidence and affinity. We'll show how tenuous all three can be, and what you can do about it.
Practical, Proven Strategies. We have distilled our teaching down to neat lists of strategies and tactics. They all make abundant good sense, but many of these strategies never occurred to managers beforehand. Master Class puts them in your hands.
Evaluations of our workshops are consistently high. After sitting in a classroom for a day or longer, more than 95 percent of participants recommend Master Class for their peers and superiors.
Here’s what past participants have said about Master Class:
“This was a top-notch program directly geared [to] the success of managers. It was a continuing education program among peers.”
—a senior manager of a Fortune 100 consumer-products company
“I have worked for this agency for 25 years, and I have never had a day of in-service training as valuable as today’s.”
—scientist, agency of the U.S. government
“Excellent presenter, measured pauses, superb, enthusiastic, thought-provoking, excellent material, first-rate, will definitely recommend.”
—a guest participant
“I have gone through a lot of leadership training. This is one of the two best. The other was at Carnegie Mellon, and this workshop is more applicable to my day-to-day work.”
—senior engineer, aerospace company
“Tom is terrific! Original, enthusiastic, motivating . . . the lessons are applicable, useful, and real.”
—senior manager for an international food and beverage company
The fee for this one-day overview of Master Class is just $895 per person or $795 per person for four or more from one company, payable upon registration. We accept Visa, MasterCard, and American Express. All registrations are non-refundable, though if you must cancel we will be happy to apply your fee to a future session.
Remember, registrations are strictly limited by the capacity of the room, so you will want to act fast.
Call us (at 650-464-1770) or write to us (at info@arceil.com) to indicate your interest, and we'll get back to you right away.
