Recently we resumed publishing a feature we call Quote / Unquote, which offers a simple, noteworthy quotation on some aspect of leadership, communication, change, or engagement in business. In most cases we also provide context, comment, or questions to stir discussion. Occasionally, however, the quotation stands alone.
Previous posts in this category have included, among others, Peter Drucker on regarding employees as volunteers, Charles Osgood on responsibility, Margaret Mead on teams, Jim Nordstrom on employee engagement, Andre Agassi on decisions, Carl Jung on accountability, Albert Einstein on curiosity, Bejamin Disraeli on the great paradox of leadership, Charles Dickens on electronic communication, and Eric Hoffer on change. For any of those posts, or for any of the other 400 essays in our archives, just enter a keyword in the search box to the right.
Our quotation today comes from the leading voice of American Transcendentalism in the 19th century. The wisdom of this quotation is as valid and as relevant today as ever.
Ralph Waldo Emerson, along with Henry David Thoreau and Walt Whitman, laid the cornerstones of Transcendentalist thought in the United States. A reaction to both stolid religious doctrine and objective intellectualism that found no room for intuitive faith, Transcendentalism offered a path for spirituality that resided in the individual's heart and mind. It required no confirmation from either ecclesiastical or academic authority.
A prolific essayist and frequent lecturer, Emerson had a silver tongue for aphorisms, many of which have survived more than a century since his death in 1882. You may recall one from ever-present dorm posters in college: "Do not go where the path may lead. Go instead where there is no path, and leave a trail." You can easily find many others in a quick online search.
One of my favorite Emerson quotations speaks to every business manager and, for that matter, any leader in any walk of life:
What you do speaks so loud I cannot hear what you say.
We have often used this venue to explain that words count, for they set expectations, but that decisions and behavior count even more as communication, for they either validate or invalidate the words.
Moreover, we have asserted that nonverbal communication is far more than it is conventionally thought of: body language, facial expression, and vocal intonation. It is actually the totality of what you think and do.
To our thinking, many companies (and even more so, politicians) are preoccupied with what they say—to employees, to customers, to shareowners, and to regulators—at the expense of what they intend and do to bring meaning and import to their words. All too often they devote more time to crafting just the right words than to committing themselves to following through.
Take a few moments to reflect on Emerson's quotation, and then consider the following questions:
- Why is it so common to say one thing and do another?
- What are some inherent difficulties in seeking to speak with authority and influence?
- Why can it it be especially problematic to say the "right thing"?
- How often do you fail to live up to your own words? Who is usually the first to notice it? Do you sometimes not notice it at all?
- What built-in constraints can you identify to talking? (You may wish to refer back to our essay of May 20 on ten talk traps.)
- When you think of nonverbal communication, do you think mainly of body language? Facial expression? Vocal intonation? Or something bigger?
- What other kinds of nonverbal communication communicate far more?
- What does your own nonverbal communication say about you? In what ways?
- How are you working to lead with more integrity?
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